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Virtual reality is a simulated, 3D environment built by software, in which people can interact with each other and with the surrounding space. Thanks to hardware such as viewers, ear-buds and gloves, users become a part of this virtual world: they can move in it, exploring it, handle objects and perform a series of actions.
Virtual Reality’s potential value in entertainment is obvious: it’s not by chance that this kind of technology found development thanks to video-games. Only recently, we have realized how VR represents an era-defining change, for many sectors. Architecture, Medicine, Design, Automotive, Engineering: in all these fields, VR is the main character of the current technological revolution.
In the next years, Virtual reality may change our idea of traveling: it will be possible to visit the Taj Mahal or to find ourselves on top of the Tour Eiffel in a few seconds, while comfortably sitting on our sofa. But VR will also allow us to access previews of hotel rooms, spa services, bed &breakfast interiors, thus improving the communication between accommodation facilities and customers.
Virtual Reality will change the real estate sector for good, too. Thanks to VR, agencies will have the chance to show flats and villas to potential clients directly from their office. Virtual Reality will grant access to every room, highlighting the house’s points of strength or considering any additional work to be done, in order to meet the client’s needs. In the USA, some real estate agents already use VR, mostly during negotiations on luxury mansions in foreign countries.
Remaining in the building and furniture sector, virtual reality also proves to be an extraordinary tool for architects and engineers, who can visualize and configure the house’s exteriors and interiors and explore virtual buildings and flats even before the construction has commenced, in order to verify some project flaws, thus avoiding expensive changes.
And more of the same for both the automotive and the yachting sectors. Cars producers can exploit Virtual reality’s functionalities to show the vehicle’s interiors, upgrades and comforts to their customers. VR is also a great support for designers of bot these sectors. Engineers and designers can test new components or even develop 3D projects and tests, starting from zero, in one virtual environment. Virtual Reality enables to avoid some preliminary phases that characterize classic design projects.
The amazing possibilities offered by VR have conquered the fashion world, too. This technology enables customers not only to try and wear clothes and accessories without going to a shop, but it also allows stylists to visualize a given model and to modify its material, colour and shape.
It is therefore clear how this cross technology touches every corporate sector. And with the progressive reduction of Virtual Reality’s costs and its increasing availability, we expect further development of this technology, in every field.
In order to let a wider corporate audience discover VR technology’s benefits, Vection has developed FrameS, a scalable product helping businesses improve product development processes in an intuitive way. Created in collaboration with key manufacturing businesses, FrameS carries its users to a virtual environment, in order to visualize, manage and customize 3D models in real time.
Therefore, it is the ideal platform to support the work of corporate engineering, design and marketing divisions of the automotive, yachting, automation, real estate, mechanics and fashion industries - and many more.
As for design and projects, Virtual Reality is largely used in CAM (Computer-aided Manufacturing) and CAD (Computer-aided Design) activities, in order to help professionals prepare testing and prototyping scenarios, before entering the production phase.
Through the realistic simulation of objects in 3D environments, VR makes the design process easy and collaborative, thus causing a remarkable reduction of development’s time and costs.
Designing and projecting through Virtual Reality allows:
If 2D projects allow to shape ideas, with Virtual Reality they come to life, by turning into personal (and amazing) experience both for the developers and for the end users.
Today, the distance between project and final result, that was unachievable before Virtual Reality, is almost cancelled.