augmented reality application for automotive


The automotive sector is certainly among those most affected by digital transformation, also due to its continuous search for innovation on the product front. Augmented reality for the automotive sector therefore represents a need and a priority that cannot be postponed. The areas of application are constantly expanding and include sales, marketing, engineering and manufacturing.

Augmented reality in the automotive sector: increasing sales

As for the sales side, augmented reality in the automotive industry brings advantages from several points of view:

  • For dealers and dealers, the availability in digital format of information or previews on cars and fittings, such as navigable 3D reproductions or augmented reality systems for personalized training, favors a better understanding of the potential models and, consequently, higher performance. commercial;
  • For customers, being able to really experience and experience, through augmented reality, what was previously a car available only on paper, is a great input to convince themselves to buy and avoid the phenomenon of "cognitive dissonance", or rethinking or changing idea following the identification of the desired product. For example, augmented reality gives the possibility to reproduce a dashboard with excellent photorealistic rendering and aesthetic appeal, eliminating the distance between the physical and virtual world.

In both cases, the greater involvement of the figures that revolve around the purchasing process creates an optimal synergy that benefits the entire company system.

augmented reality application for automotive sales

Augmented reality for the automotive sector: marketing and customer journey

Augmented reality for automotive offers excellent opportunities to increase the penetration of marketing activities, as well as contributing exponentially to:

  • visibility and recognition of the brand
  • development of the desire to buy and the latent need
  • expansion of the customer base to new segments

From this point of view, augmented reality makes it possible to establish "gamification" logic, thanks to which the user can experiment and play with the product, having greater awareness and combining the concept of fun with the advertised good.

Furthermore, this application of augmented reality also favors the "sensoriality" on the part of the consumer, who in this way experiences an amplified and innovative experience with respect to the car and its characteristics.

augmented reality application for automotive marketing

Augmented reality in the automotive sector: design and production

The design of new models or new car components often requires intense team work in addition to prototyping and testing.

Augmented reality in the automotive industry allows for further engineering of processes, resulting in a reduction in costs and time in the concept or implementation of changes. For example, it is possible for vehicle engineers to simulate the kinematic functionality of a mechanism or determine the best interaction between man and machine, even before the product is launched for production.

As far as the assembly line is concerned, augmented reality makes learning phases more agile for operators, who can thus see the instructions directly on the work line, without resorting to manuals or paper product sheets. In this way the release of new vehicles is speeded up, reducing waiting times for delivery to the end customer.

augmented reality application for automotive design and production

Vection creates customized augmented reality solutions for companies in the automotive sector.

Thanks to its skills and the expertise gained with top players such as Maserati and Volvo, Vection is the ideal partner in the digital transformation of companies.

By David

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